From Social to Site: Making Visual Content Work Across Every Platform
Visual content is no longer just an add-on—it’s the backbone of digital engagement. Whether it’s a scroll-stopping Instagram post, an eye-catching website banner, or a compelling video ad, visuals shape how audiences perceive and interact with brands. But creating content that performs well across multiple platforms isn’t as simple as resizing an image or reposting the same graphic everywhere. Each platform has its own rules, audience expectations, and best practices. Additionally, ensuring access to digital content for all users, including those with disabilities, is crucial for broadening your audience and enhancing engagement.
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