HOW TO ARTICULATE YOUR BRAND THROUGH BRAND GUIDELINES

inalizing branding guidelines is a massive project with copywriting, design and strategic elements. They should be reviewed extensively by your team and weighed in on by team members at every level. The more opportunities your team has to give input, the more invested they are in the creation and implementation of your guidelines. After they are compiled, it’s important to provide easy access to these guidelines so they can be referenced often by the entire team.




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